SAM ASHOO
International Sports Broadcaster
ABOUT SAM
​​
An international sports broadcaster based in London, Sam’s on-air experience includes hosting ‘Morning Footy’ on the CBS Golazo Network, reporting on Premier League and EFL games for Final Score and 5Live on BBC Sport, interviewing players and managers for Premier League Productions and appearing regularly on TRT World and Al Arabiya.
Previously, Sam was Executive Producer and Anchor of Football Now on Euronews, covering both the Men's FIFA World Cup in Qatar and the Women's FIFA World Cup in Australia.
Earlier in his career, Sam produced and presented shows for LFCTV, alongside travelling with the First Team squad to host events with leading Liverpool FC figures.
ON-AIR EXAMPLES
EVENT HOSTING
Sam has hosted numerous events with key figures including Liverpool manager, Jurgen Klopp and CEO Peter Moore. He has also hosted fan events across the world including at the Big House in Michigan, USA and in-front of 10,000 sports fans in Jarkarta city centre, Indonesia.
LINCOLN CITY FOOTBALL CLUB
FILM DIRECTOR/PRODUCER
Sam has also produced and directed three films for Lincoln City based on their recent, record-breaking achievements.
A Club Reborn
After a League 2-winning season, the Club commissioned Lincoln City: A Club Reborn based on three successful campaigns. Lead by Danny and Nicky Cowley alongside first-team squad members, the film boasts five exclusive features shot on Sony FS7's and Red Dragon cams and includes every league goal from the 2018/19 season.
Impossible Is Just An Opinion
After describing 'impossible' as just 'opinion' before the Club's history-making defeat of Burnley in the FA Cup, Lincoln City would go on to have their most successful season ever. The first of the three films, Impossible Is Just Opinion premiered at the Lincoln Odeon and reached an overnight high of number 5 on the Amazon worldwide DVD chart.
Wembley Winners
Lincoln City's Checkatrade Trophy run led to the Club's first ever visit to Wembley along with 27,000 other Imps fans. Wembley Winners follows that journey to the final with every goal in the competition and the subsequent success that followed the 1-0 defeat of Shrewsbury including behind the scenes footage and interviews with fans.
THE72.CO.UK
In 2013, Sam co-founded The72, a website covering every club in the English Football League. Amassing over 1 million unique views a month, the site became one of the biggest of its kind, publishing regular news/feature articles and match reports from over 100 writers.
